The purpose of developing a team app was to enable a CGA to leverage their data and to promote their athletes to their fans and media forums. This in turn would build brand value, loyalty and create a value added connection to their fan base.  It introduced the opportunity for sponsorship and to bring their social media channels together. By undertaking a cooperative project the stakeholders sought to reduce their risks on a project that any one CGA on its own would struggle to deliver. As a general observation most multi-sport organisations do not have the resources, technical expertise or understanding of data complexities to deliver such a project, yet the expectations from their fans is to have access to such services.  

A project team was formed and it was agreed that the app would:

• have unique biographical data on each athlete that is not available to other media agencies
• provide live results data for your CGAs athletes
• provide up to date competition schedules
• provide the latest medal table updates
• have integrate a CGAs social media feeds into a hub
• be unique for each CGA but runs off the same software platform
• have a look and provide information that is CGA specific;
• require limited hands-on day-to-day management
• attracted the public and fans in support of the CGAs team
• have the ability to promote sponsors.